World Premiere: Sex and the City(TM) SlotsDate: 05 December 2009 (Source: Press Release) RENO, Nev., Dec. 4 /PRNewswire-FirstCall/ -- Gaming industry leader IGT (NYSE: IGT) has installed its new Sex and the City(TM) Multi-Level Progressives in nine Nevada casinos, with more installs on the way. Focused on delivering superior player entertainment and boosting operator revenues, IGT has developed a well-branded and truly fun experience in Sex and the City(TM) slots. The Sex and the City® brand was officially licensed by HBO Licensing & Retail.
Sex and the City(TM) Multi-Level Progressives feature IGT's innovative and top-performing MultiPLAY game interface. Sex and the City(TM) slots are the first MegaJackpots® product to offer IGT's exclusive MultiPLAY functionality. MultiPLAY gives players the option of playing the game up to four times, simultaneously, with different outcomes on the same machine. MultiPLAY means more ways to win.
Sex and the City(TM) Multi-Level Progressives also offer a chance at five progressives and four interactive bonus games. With each bonus game, players will get to watch their favorite video clips from the HBO® series. Plus, Mr. Big (played by Chris Noth) himself talks players through the bonus games, cheers them on and congratulates them on their wins - "Hey kid, that was well done." Players will also be immersed in the sounds of Sex and the City with IGT's new MEGAfx Surround Chair.
"We are excited about our partnership with IGT on the Sex and the City(TM) slot machine," said James Costos, vice president, HBO Licensing & Retail. "We worked closely with them to ensure the game is true to the Sex and the City brand and are thrilled with the final product. We're sure fans of the show will be too."
Fans and players can find Sex and the City(TM) Multi-Level Progressives at the Bellagio, Caesars Palace, Hard Rock, MGM Grand, Palms, Planet Hollywood, the South Point and The Venetian. They can also find it at the Atlantis in Reno, Nev.
"We knew this game was a winner from the start," IGT Vice President of MegaJackpots® Tom Mikulich said. "Our game development team made sure the slot was absolutely true to the Sex and the City brand - right down to the shoes and cosmos. And simply put, this game is fun. Players are going to love it, and our customers will, too."
International Game Technology (www.IGT.com) is a global company specializing in the design, development, manufacturing, distribution, and sales of computerized gaming machines and network systems products.
HBO Licensing & Retail officially licenses the HBO® brand for the development and merchandising of innovative product lines inspired by the network's award-winning programming. With products created around classic series like Sex and the City® to current hits like True Blood®, Entourage® and Flight of the Conchords(SM), items including fashion apparel, jewelry, digital and CD soundtracks, books as well as exclusive, premium collections in partnership with upscale, designer brands are reflective of the popularity and originality of the programs and their mass appeal. Merchandise can be purchased in retail stores, at http://store.hbo.com, and at the groundbreaking HBO retail hub, the HBO Shop®, located at 42nd and 6th Avenue in New York City. HBO Licensing & Retail products are also sold internationally across Europe, Asia and Australia.
Official HBO Licensed Product. © 2009 Home Box Office, Inc. All Rights Reserved. HBO and related service marks and trademarks are the property of Home Box Office, Inc.
SOURCE IGT
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